Orlando Magic "Rise"

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Inspiration

Aaron Gordon is a tremendously athletic forward on the Orlando Magic with a crazy dunk repertoire. Young and relatively unknown at this point in his career Aaron Gordon made a name for himself in the 2016 NBA Dunk Competition when he surprised many with a series of never before seen dunks. His set of dunks had fans and players alike scratching their heads in confusion at such aerial feats. In the end Aaron controversially came in second place but despite the loss Aaron made a huge statement for himself and the Orlando Magic. Orlando has a bright future with their young talent and was ready to climb the ladder. In the week following the All-star competition, the Orlando Magic made a trade allowing more minutes for Aaron to get on the court while acquiring veteran talent to aid in a playoff push. The magic made one thing clear all-star weekend; they were on the “rise” both literally and figuratively.

Concept

For the Magic’s first game back vs. the Dallas Mavericks, I wanted to design a set of game day tickets, parking passes, and corresponding social media promotions that embodied the mindset of the Orlando Magic and captured the enthusiasm over their young rising talent. I decided to build an ad using Aaron's most iconic dunk of his career to bring a narrative to his defining moment and recognition to the relatively unknown magic roster.